angry titans are a european esports organization that has spanned across overwatch and valorant. in 2020, i had the pleasure of working with the team from early march to late december as their lead designer, which gave me the freedom to explore and develop their brand direction
this project spans the 2+ months of development and creation for multiple potential options for a new style, as well as the following months of published work. it will not include all concepts, and some concepts will have more work-in-progress images than others. in addition, some work-in-progress images will be screenshots as i don't have the full files. i hope you enjoy this look into my graphics process
also, massive shoutout to my co-designer, graphicaphyl, for being an incredible partner, designer, and helping me along the way. you're the best aph <3
concept 1 - a visual evolution
this concept was the first i created, with a focus on "visually evolving the style" from its predecessor, shown below.
key pieces of the predecessor style are the gradient bars on the sides of the graphic and the information box in the top right. i attempted to take these pieces and combine them with aggressive, up front use of overwatch hero poses to create a natural evolution from this older style whilst staying true to the visual identity of the previous graphics. i also reintroduced orange into the color scheme, which had been absent in graphics previously
concept 2 - something new
this concept was created with the idea of making a complete leap away from the graphics of old into a new domain. the style made use of in-game replay mode screenshots and gradient maps, alongside logo patterns. while this style did have potential, it was ultimately scrapped and went unfinished
concept 3 - a technical evolution
this third concept became what aphyl and i pitched to the angry titans staff, and holds a special place in my heart as one of my personal favorite sets of graphics
while concept 1 was created with "a visual evolution" as its slogan, this concept was "a technical evolution." in graphics previous, a clean and concise style was used to put logos and information front and center, which was something i wanted to evolve in addition to adding in orange and overwatch hero poses. something else i desired was to create something truly unique to the overwatch design scene, so after lots of brainstorming and rough concepting, this style was born and finalized. please enjoy the design process
the graphics below are the final results of 2+ months of concepting and preparation
showcase
this last part of the project will be a showcase of the graphics created under this new style from late august 2020 onward. i hope you enjoyed following my explanations and look into what could've been as much as i did creating the graphics themselves. my only regret with the style is never pushing outside the boundaries of the templates i created, and if i could go back in time i would've done exactly that. enjoy !
